Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche? Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…
3 Prompts to help you nail your blog post intro (with examples)
Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.
Great things come in threes
Ever noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it?
Is It Always Bad To Use Jargon In Your Copy?
“We help disruptive startups pivot their offering and maximise their growth potential by leveraging their social graph and the power of big data.” Ugh. “What does that even mean?” you may be muttering to yourself as you read this. Perhaps,…
15 Tried And Tested Free (Or Dirt Cheap) Tools For Copywriters
Getting started as a freelance copywriter is easy peasy. You just need a laptop and an internet connection, right? Well, technically yes. But that’s a gross oversimplification. Obviously, you need word processing software and research tools (duh). Tools to communicate…
4 Content Marketing Lessons I’ve Learned From My Cat
Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…
Boosting Your Freelance Income: Overcoming Mental Roadblocks
You’ve honed your writing craft and brushed up on your copywriting skills. You have a great website full of glowing client testimonials and excellent portfolio samples. You’ve picked a profitable niche and started marketing yourself relentlessly to qualified leads. But…
How To Follow Up With Prospects: My Tried And Tested Technique
If you use cold emailing as a marketing strategy to grow your freelance business, it’s probably been drummed into your head that you have to follow up on every lead. Indeed, many popular writing blogs (some of which I count among my…
How I Tripled My Freelance Income By Working Less
When I first started freelancing full-time, I didn’t really have a plan or a blueprint. I did, however have one objective: Get clients. Pronto. I proceeded to pursue this objective with characteristic single-mindedness. I’d send 10 to 20 emails to…
3 Ways To Come Up With More Blog Ideas Than You Can Handle
Do you struggle to come up with blog ideas? Perhaps, you’ve been putting off even starting a blog, because you don’t know what you’d write about? Or maybe you’re simply scared you’ll run out of steam at some point? Sometimes, words don’t…