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Author: André

freelance copywriter niche

To niche or not to niche: a #ProCopyChat roundup

André September 19, 2019 Uncategorized No Comments

Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche?  Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…

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nail your blog post intro

3 Prompts to help you nail your blog post intro (with examples)

André January 8, 2019July 17, 2019 Content Strategy, Writing No Comments

Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.

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Great things come in threes

André September 3, 2018July 17, 2019 Online Marketing, Writing No Comments

Ever noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it?

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Is It Always Bad To Use Jargon In Your Copy?

André June 4, 2018July 17, 2019 Uncategorized No Comments

“We help disruptive startups pivot their offering and maximise their growth potential by leveraging their social graph and the power of big data.” Ugh. “What does that even mean?” you may be muttering to yourself as you read this.  Perhaps,…

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15 Tried And Tested Free (Or Dirt Cheap) Tools For Freelance Copywriters

André April 4, 2018July 11, 2020 Uncategorized No Comments

Being a freelance copywriter isn’t all fun and games.  Sure, you’ll go down research rabbit holes, dream up ideas (some great, some utter shite), write lots… and alternate between staring at the clock and a blindingly white page as time…

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4 Content Marketing Lessons I’ve Learned From My Cat

André March 12, 2018July 17, 2019 Content Strategy, Online Marketing, Writing 2 Comments

Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…

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Boosting Your Freelance Income: Overcoming Mental Roadblocks

Boosting Your Freelance Income: Overcoming Mental Roadblocks

André October 21, 2016July 17, 2019 Business, Writing 6 Comments

You’ve honed your writing craft and brushed up on your copywriting skills. You have a great website full of glowing client testimonials and excellent portfolio samples. You’ve picked a profitable niche and started marketing yourself relentlessly to qualified leads. But…

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How To Follow Up With Prospects: My Tried And Tested Technique

How To Follow Up With Prospects: My Tried And Tested Technique

André October 14, 2016July 17, 2019 Business, Online Marketing, Writing 2 Comments

If you use cold emailing as a marketing strategy to grow your freelance business, it’s probably been drummed into your head that you have to follow up on every lead. Indeed, many popular writing blogs (some of which I count among my…

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How I Tripled My Freelance Income By Working Less

André October 7, 2016October 17, 2019 Business, Writing 2 Comments

When I first started freelancing full-time, I didn’t really have a plan or a blueprint. I did, however have one objective: Get clients. Pronto. I proceeded to pursue this objective with characteristic single-mindedness. I’d send 10 to 20 emails to…

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3 Ways To Come Up With More Blog Ideas Than You Can Handle

3 Ways To Come Up With More Blog Ideas Than You Can Handle

André September 9, 2016July 17, 2019 Content Strategy, Writing 4 Comments

Do you struggle to come up with blog ideas? Perhaps, you’ve been putting off even starting a blog, because you don’t know what you’d write about? Or maybe you’re simply scared you’ll run out of steam at some point? Sometimes, words don’t…

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  • To niche or not to niche: a #ProCopyChat roundup
  • 3 Prompts to help you nail your blog post intro (with examples)
  • Great things come in threes

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