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nail your blog post intro

3 Prompts to help you nail your blog post intro (with examples)

André January 8, 2019July 17, 2019 Content Strategy, Writing No Comments

Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.

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4 Content Marketing Lessons I’ve Learned From My Cat

André March 12, 2018July 17, 2019 Content Strategy, Online Marketing, Writing 2 Comments

Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…

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3 Ways To Come Up With More Blog Ideas Than You Can Handle

3 Ways To Come Up With More Blog Ideas Than You Can Handle

André September 9, 2016July 17, 2019 Content Strategy, Writing 4 Comments

Do you struggle to come up with blog ideas? Perhaps, you’ve been putting off even starting a blog, because you don’t know what you’d write about? Or maybe you’re simply scared you’ll run out of steam at some point? Sometimes, words don’t…

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Why #teamfollowback Won’t Work For Your Business

André July 22, 2016July 17, 2019 Content Strategy, Online Marketing 2 Comments

Back in the late 90s and 00s, I was very much involved in my local Metal scene. It was a really exciting time. The rise of Nu-Metal had made the genre mainstream again. There were a ton of great bands…

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Waste not want not: why you should repurpose your content (and how to do it)

Waste not want not: why you should repurpose your content (and how to do it)

André June 3, 2016May 20, 2020 Content Strategy, Writing 1 Comment

Is your content delivering as much value as it possibly can? If you don’t repurpose it, it probably isn’t. It takes 3 hours and 28 minutes, on average, to write a blog post. And much longer for more in-depth posts.…

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5 Types of Blog Post That Get Results

5 Types of Blog Post That Get Results

André March 25, 2016July 17, 2019 Content Strategy No Comments

You’ve worked hard on generating great ideas for your blog. You’ve researched them thoroughly and fleshed out the main points in clear, simple language. You’ve even put together a nifty infographic that illustrates everything visually. And yet, you’re just not…

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How To Use Buyer Personas To Create Valuable Content

How To Use Buyer Personas To Create Valuable Content

André March 18, 2016July 17, 2019 Content Strategy 2 Comments

If you want to create engagement on your business blog, writing great content is only half the battle. Customers are bombarded with marketing messages all the time. Unless what you have to say is useful, or at least relatable, it’s…

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Recent Posts

  • To niche or not to niche: a #ProCopyChat roundup
  • 3 Prompts to help you nail your blog post intro (with examples)
  • Great things come in threes

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