Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.
4 Content Marketing Lessons I’ve Learned From My Cat
Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…
3 Ways To Come Up With More Blog Ideas Than You Can Handle
Do you struggle to come up with blog ideas? Perhaps, you’ve been putting off even starting a blog, because you don’t know what you’d write about? Or maybe you’re simply scared you’ll run out of steam at some point? Sometimes, words don’t…
Why #teamfollowback Won’t Work For Your Business
Back in the late 90s and 00s, I was very much involved in my local Metal scene. It was a really exciting time. The rise of Nu-Metal had made the genre mainstream again. There were a ton of great bands…
Waste Not Want Not: Repurposing Content Effectively
Do you have some really great content on your website but, for some reason, it didn’t get too many views? Perhaps you created it back when you didn’t have much of a following; or were too busy to promote it properly? Or, who…
5 Types of Blog Post That Get Results
You’ve worked hard on generating great ideas for your blog. You’ve researched them thoroughly and fleshed out the main points in clear, simple language. You’ve even put together a nifty infographic that illustrates everything visually. And yet, you’re just not…
How To Use Buyer Personas To Create Valuable Content
If you want to create engagement on your business blog, writing great content is only half the battle. Customers are bombarded with marketing messages all the time. Unless what you have to say is useful, or at least relatable, it’s…