Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.
Great things come in threes
Ever noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it?
4 Content Marketing Lessons I’ve Learned From My Cat
Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…
Boosting Your Freelance Income: Overcoming Mental Roadblocks
You’ve honed your writing craft and brushed up on your copywriting skills. You have a great website full of glowing client testimonials and excellent portfolio samples. You’ve picked a profitable niche and started marketing yourself relentlessly to qualified leads.…
How To Follow Up With Prospects: My Tried And Tested Technique
If you use cold emailing as a marketing strategy to grow your freelance business, it’s probably been drummed into your head that you have to follow up on every lead. Indeed, many popular writing blogs (some of which I count among my…
How I Tripled My Freelance Income By Working Less
When I first started freelancing full-time, I didn’t really have a plan or a blueprint. I did, however have one objective: Get clients. Pronto. I proceeded to pursue this objective with characteristic single-mindedness. I’d send 10 to 20 emails…
3 Ways To Come Up With More Blog Ideas Than You Can Handle
Do you struggle to come up with blog ideas? Perhaps, you’ve been putting off even starting a blog, because you don’t know what you’d write about? Or maybe you’re simply scared you’ll run out of steam at some point? Sometimes, words don’t…
Do You Need Project Management Software As A Freelancer?
I love lists. I really do. What I love even more, though, is crossing shit off lists. Maybe I’m easily pleased, I don’t know. But it honestly gives me immense satisfaction. These past few months, I’ve been using my…
4 Freelance Contract Clauses You Should Always Include
Whether it’s a small job or a major project, you should always have a freelance contract in place. Always. There are various reasons for this, some of which I’ve touched on before. However, I think the most important one is…
Defeat Writers’ Block And Nail Your Writing Assignment In 5 Easy Steps
Whether you’re a seasoned professional or a complete newbie, at some point it’s bound to happen. You’re going to find yourself in front of your laptop screen, staring at a blank page. The cursor will blink accusingly at you. The…