Waste not want not: why you should repurpose your content (and how to do it)

repurpose

Is your content delivering as much value as it possibly can?

If you don’t repurpose it, it probably isn’t.

It takes 3 hours and 28 minutes, on average, to write a blog post. And much longer for more in-depth posts.

Average time taken to write a blog post

   Source: Orbit Media Studios

That’s a lot of time and effort (and tea and biscuits). So it makes sense to extract every last drop of value from each piece you craft.

Right?

Well, that’s exactly what repurposing your content helps you do.

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Social Media Success: You’re Measuring It Wrong

Social Media

Every week, I invariably get at least two new Twitter followers whose profile description promises me 15K FOLLOWERS INSTANTLY, or TRIPLE YOUR FOLLOWERS (like that, all caps) if I whip out my credit card and part with my hard-earned cash.

And, every week, I ask myself the same question. Invariably without an answer.

Why?

Why would I pay good money to have thousands of people I don’t know (and who probably don’t really give much of a shit about me and what I do) follow me on Twitter?

I don’t get it.

Sadly, given how this business seems to be booming, it’s starting to look like I’m one of the very few who doesn’t.

The thing is, when you turn to these sort of tricks, you’re not just needlessly spending a lot of money, you’re also doing your business more harm than good.

In fact, you’re downright damaging your brand.

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How To Use Haters To Build Your Brand

Haters

Let’s be real.

As great as the Internet is for business, it also has a dark side.

I’m talking about the whiners, trolls and assorted haters who use social media to mock and belittle you and your brand.

If you run an even remotely successful business, I’m sure you know what I’m talking about. Right?

And if you don’t, I bet you’re probably going to know soon enough.

It’s an old adage that you can’t please everyone all the time. But, when it comes to business, that’s not even the half of it.

More often than not, haters take great relish in making themselves heard loud and clear, even for petty or imagined slights. And thanks to social media, they can say it to your face whilst hiding behind the relative safety and anonymity of their laptop screen.

Well, if you have a hater problem on your social media page, I say it’s time to diversify and make your first foray into the lemonade business. In fact, with the proper attitude, haters can actually be a boon for your brand.

Let’s have a look at how to deal with them.

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How I Increased My Writing Speed 5X In Under 6 Months

words

These past few months, I noticed I’ve been writing at a pretty consistent speed, day in day out. So, last week, it occurred to me to do the math. Just out of curiosity.

The results were pretty astonishing.

I wrote exactly 10,061 words in five days. And that’s just for one client.

What makes this figure even more incredible to me is that, only six months ago, writing a mere 2100 words a week was a struggle. That’s almost five times less than last week’s figure.

And no, I don’t work particularly long hours.

My day usually starts at around 9.30 am, give or take. I’ll break for 1 or 2 hours in the afternoon to have lunch, go for a walk and generally just laze about; and I’ll start working again from around 2.30 or 3 pm till about 5 or 6 pm. That’s six or seven hours a day, on average. Not too shabby.

So how do I manage to get so much work done in so little time, you may ask?

As it turns out, the answer lies in my process and how it has changed over time.

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4 Copywriting Lessons From John Caples’ Tested Advertising Methods

John Caples Tested Advertising Methods

Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read.

Published for the first time in 1932 – way before anyone ever imagined the Internet, let alone marketing 2.0, would one day be possible – the book remains so relevant it’s uncanny.

Actually, scratch that. It’s even more relevant today.

In a world where we’re bombarded with so much information that capturing people’s attention is an increasingly uphill battle, Caples teaches us that tried and tested methods (and a good dose of common sense) will always win the day.

It’s been tough, but after much thought, I’ve condensed his philosophy to four nuggets of wisdom I’d like to share with you.

I’ve written them out and tacked them to my notice board, so they’re always firmly in my mind as I go about my day.

Here they are.

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How To Make Your Email Newsletters More Personal In 4 Easy Steps

email

If you want your email marketing to be successful, you need to get personal.

Email is a really powerful way to reach your customers. In fact, I’d even go as far as calling it the ultimate online marketing tool.

Unfortunately, that counts for nothing if you go about it the wrong way.

Let’s face it. No one likes to feel like a prospect. Unless you lay off the hard sell and get down and personal with your audience, you’re putting your emails on the fast track to the trash folder.

Luckily, email lends itself really well to personalisation, which is one of the reasons why it’s so effective (and no, it isn’t just because you can address all your subscribers by their first name).

It doesn’t require that much extra effort, either.

Here are a few tricks you can try out yourself.

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No. Working A Lot Is NOT Cool.

man-742766

There’s something I need to get off my chest today.

And I must warn you. It’s not going to be pretty.

In fact, you may even hate me a little for bringing it up.

It’s this total dedication – nay, glorification – of working long hours which is so sadly the norm these days.

What makes it particularly monstrous to me is that it’s so inexplicably mundane. So blasé.

And it takes so many forms.

It’s the email you receive at odd hours.

The “Yeah I’m good. Always working,” to your “How are you doing?”

The files with tracked changes dated Saturday afternoon.

And those wistful office window snaps you post on Instagram, preferably after 9pm.

Well, I don’t fucking get it.

Why do people brag about how much time they spend at work? It’s like some badge of honour or something.

Flash news: it isn’t. It’s moronic and downright unsustainable.

You’re also setting yourself up to fail in the long run. Here’s why.

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4 Books That Shaped Me As A Writer

books

If you’re serious about writing, you need to read.

This mantra has been hammered deep into my brain from an early age. So much so, in fact, that it feels like a cliché (which, of course, doesn’t make it any less true).

Unfortunately, these days, I’m not reading as much as I’d like to.

At the moment, I’m woefully behind on my reading goal for 2016, partly because I’m having trouble finding books that really tickle my fancy. This got me thinking about my favourite books and, more specifically, about those books which really had an impact on me as a writer.

After much thought, I’ve narrowed it down to four. Here they are:

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5 Unexpected Productivity Hacks For Freelance Creatives

productivity

Are you struggling to make the most of your day?

Do you often hit creative roadblocks that wreak havoc on your productivity?

There’s no use denying it.

As freelance creatives, we have a good life. We can work from wherever we want and get paid to think outside the box. Life can be pretty sweet.

There’s also a downside, though.

Let’s face it. Creating on a deadline is really stressful, and stress is a tried and tested creativity killer.

Unfortunately, those deadlines aren’t going to hit themselves. Sometimes you have to get your ass into gear, whether you’re feeling it or not.

Thankfully, achieving a consistently productive routine is far from impossible. It’s quite doable, in fact.

Here are five unexpected productivity hacks that have worked for me.

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Is E-mail The Ultimate Online Marketing Tool?

email marketing

Do you do email marketing?

Or are you one of those people who think it’s passé?

Online marketing is a fast-moving industry, so it’s easy to fall into the trap of mindlessly doing what’s trendy. Of course, whenever some new technique becomes all the rage, something else has to fall by the wayside, no matter how tried or tested it is.  And email marketing is often the first to get chopped.

This is a mistake.

Granted, email isn’t sexy or cutting-edge, but it’s proven to get results. In fact, it might just be the ultimate online marketing tool.

Read on to see why.

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