Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche? Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…

Expert Fintech Copywriting
Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche? Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…
Getting started as a freelance copywriter is easy peasy. You just need a laptop and an internet connection, right? Well, technically yes. But that’s a gross oversimplification. Obviously, you need word processing software and research tools (duh). Tools to communicate…
You’ve honed your writing craft and brushed up on your copywriting skills. You have a great website full of glowing client testimonials and excellent portfolio samples. You’ve picked a profitable niche and started marketing yourself relentlessly to qualified leads. But…
If you use cold emailing as a marketing strategy to grow your freelance business, it’s probably been drummed into your head that you have to follow up on every lead. Indeed, many popular writing blogs (some of which I count among my…
I love lists. I really do. What I love even more, though, is crossing shit off lists. Maybe I’m easily pleased, I don’t know. But it honestly gives me immense satisfaction. These past few months, I’ve been using my love…
If you run an online business (or any other business, for that matter) there’s a good chance you’re going to have to deal with at least the occasional late payment. While this is unfortunate, it’s also completely normal. More often than…
While I do love me a good gangster movie, I have to admit I was never much of a Sopranos fan when it was on the air. Don’t get me wrong. It did have its moments, sure. But for some reason it never…
This week, I was featured as a success story on the amazing Karen Marston’s Untamed Writing blog. I was really fucking stoked because: 1) I never thought I’d one day be featured on a popular blog as a success story; and 2)…
It wasn’t a fun week. I’d just been back home for a friend’s wedding, some catching up and a spot of r and r; and I had a hell of a time getting my ass back into gear. Sounds like…