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freelance copywriter niche

To niche or not to niche: a #ProCopyChat roundup

André September 19, 2019 Uncategorized No Comments

Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche?  Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…

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nail your blog post intro

3 Prompts to help you nail your blog post intro (with examples)

André January 8, 2019July 17, 2019 Content Strategy, Writing No Comments

Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.

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15 Tried And Tested Free (Or Dirt Cheap) Tools For Copywriters

André April 4, 2018July 17, 2019 Uncategorized No Comments

Getting started as a freelance copywriter is easy peasy. You just need a laptop and an internet connection, right? Well, technically yes. But that’s a gross oversimplification. Obviously, you need word processing software and research tools (duh). Tools to  communicate…

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4 Content Marketing Lessons I’ve Learned From My Cat

André March 12, 2018July 17, 2019 Content Strategy, Online Marketing, Writing No Comments

Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…

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Defeat Writers’ Block And Nail Your Writing Assignment In 5 Easy Steps

Defeat Writers’ Block And Nail Your Writing Assignment In 5 Easy Steps

André August 19, 2016July 30, 2019 Productivity, Writing 10 Comments

Whether you’re a seasoned professional or a complete newbie, at some point it’s bound to happen. You’re going to find yourself in front of your laptop screen, staring at a blank page. The cursor will blink accusingly at you. The whiteness…

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4 Copywriting Lessons From John Caples’ Tested Advertising Methods

4 Copywriting Lessons From John Caples’ Tested Advertising Methods

André May 6, 2016July 17, 2019 Online Marketing, Writing 2 Comments

Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read. Published for the first time in 1932 – way before anyone…

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4 Books That Shaped Me As A Writer

4 Books That Shaped Me As A Writer

André April 15, 2016July 17, 2019 Writing 2 Comments

If you’re serious about writing, you need to read. This mantra has been hammered deep into my brain from an early age. So much so, in fact, that it feels like a cliché (which, of course, doesn’t make it any…

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5 Types of Blog Post That Get Results

5 Types of Blog Post That Get Results

André March 25, 2016July 17, 2019 Content Strategy No Comments

You’ve worked hard on generating great ideas for your blog. You’ve researched them thoroughly and fleshed out the main points in clear, simple language. You’ve even put together a nifty infographic that illustrates everything visually. And yet, you’re just not…

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How To Use Buyer Personas To Create Valuable Content

How To Use Buyer Personas To Create Valuable Content

André March 18, 2016July 17, 2019 Content Strategy 2 Comments

If you want to create engagement on your business blog, writing great content is only half the battle. Customers are bombarded with marketing messages all the time. Unless what you have to say is useful, or at least relatable, it’s…

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Recent Posts

  • To niche or not to niche: a #ProCopyChat roundup
  • 3 Prompts to help you nail your blog post intro (with examples)
  • Great things come in threes

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