Where do you stand on the specialist vs generalist debate? Do you have a copywriting niche? Or do you prefer to be — as my Twitter pal Jonathan Wilcock puts it — ‘A specialist, but not a specialist’? According to…
3 Prompts to help you nail your blog post intro (with examples)
Blog post intros are hard. Very hard. When I recently polled 132 copywriters on Twitter, the majority — 46% — agreed the intro is the toughest part of a blog post to write.
15 Tried And Tested Free (Or Dirt Cheap) Tools For Freelance Copywriters
Being a freelance copywriter isn’t all fun and games. Sure, you’ll go down research rabbit holes, dream up ideas (some great, some utter shite), write lots… and alternate between staring at the clock and a blindingly white page as time…
4 Content Marketing Lessons I’ve Learned From My Cat
Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in…
Defeat Writers’ Block And Nail Your Writing Assignment In 5 Easy Steps
Whether you’re a seasoned professional or a complete newbie, at some point it’s bound to happen. You’re going to find yourself in front of your laptop screen, staring at a blank page. The cursor will blink accusingly at you. The whiteness…
4 Copywriting Lessons From John Caples’ Tested Advertising Methods
Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read. Published for the first time in 1932 – way before anyone…
4 Books That Shaped Me As A Writer
If you’re serious about writing, you need to read. This mantra has been hammered deep into my brain from an early age. So much so, in fact, that it feels like a cliché (which, of course, doesn’t make it any…
5 Types of Blog Post That Get Results
You’ve worked hard on generating great ideas for your blog. You’ve researched them thoroughly and fleshed out the main points in clear, simple language. You’ve even put together a nifty infographic that illustrates everything visually. And yet, you’re just not…
How To Use Buyer Personas To Create Valuable Content
If you want to create engagement on your business blog, writing great content is only half the battle. Customers are bombarded with marketing messages all the time. Unless what you have to say is useful, or at least relatable, it’s…