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What I’ve Read In 2016 So Far – My 5 Top Picks

André July 15, 2016July 17, 2019 Writing 2 Comments

At the beginning of this year, for the first time ever, I decided to set myself a reading challenge. Last year I read 32 books, so I figured a target of 35 books for 2016 was realistic. Unfortunately, I had some…

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4 Copywriting Lessons From John Caples’ Tested Advertising Methods

4 Copywriting Lessons From John Caples’ Tested Advertising Methods

André May 6, 2016July 17, 2019 Online Marketing, Writing 2 Comments

Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read. Published for the first time in 1932 – way before anyone…

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4 Books That Shaped Me As A Writer

4 Books That Shaped Me As A Writer

André April 15, 2016July 17, 2019 Writing 2 Comments

If you’re serious about writing, you need to read. This mantra has been hammered deep into my brain from an early age. So much so, in fact, that it feels like a cliché (which, of course, doesn’t make it any…

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