At the beginning of this year, for the first time ever, I decided to set myself a reading challenge. Last year I read 32 books, so I figured a target of 35 books for 2016 was realistic. Unfortunately, I had some…
4 Copywriting Lessons From John Caples’ Tested Advertising Methods
Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read. Published for the first time in 1932 – way before anyone…
4 Books That Shaped Me As A Writer
If you’re serious about writing, you need to read. This mantra has been hammered deep into my brain from an early age. So much so, in fact, that it feels like a cliché (which, of course, doesn’t make it any…