Let’s tell the world how brilliant you are

Services

Struggling to show potential customers what's in it for them? Can't afford an in-house copywriter, but need someone who understands the nuances of finance and can hit the ground running?

That's where I come in. I'll help you find your voice, connect with the right people, and grow your fintech business.

What I do

  • Web copy

    From £2,500 + VAT

    Whether you’re building your first website or refreshing your copy, I’ll make sure your words are spiffy and on brand.

  • Blog posts

    From £500 + VAT

    Educate, inform, and inspire potential customers... and give your website more good, old-fashioned SEO juice.

  • Case studies

    From £650 + VAT

    Actions speak louder than words. Prove your value by showing exactly how you’ve helped past customers succeed.

  • White papers

    From £3,500 + VAT

    Thoroughly researched, engaging long-form content that showcases your expertise and brings in leads.

André working at his laptop.
  • André is a dream to work with.

    Not only is he a creditable fintech writer, he is a team player and is always there to brainstorm, bounce ideas off with, and share his advice... He knows his craft and you can trust he'll deliver.

    Lois Engstrand

    former Senior Global Marketing Manager, Clausematch

    Headshot of Lois Engstrand.

How it works

  • Research

    Phase 1

    It all starts with a thorough brief. 

    Once we've sorted the contract, deposit payment, and other boring (but necessary) bits, I'll send over a discovery questionnaire. This helps me understand who you are, what you do, and how you make your customers' lives better. 

    Depending on the project, I'll also need some additional background.

    For websites, I'll typically ask for:

    • A basic wireframe 

    • Client testimonials (if you don't have any, I can help you source them)

    • Buyer personas and other useful materials, such as brochures or research reports

    For blog posts, white papers, and other marketing literature, I'll send you a briefing template. Depending on the project and topic, I may also want to interview one or more subject-matter experts.

  • Initial copy drafts

    Phase 2

    And now for the fun part. 

    I've gone through the background materials, carried out some additional research, and interviewed your subject-matter experts.

    It's time for me to put fingers to keyboard. 

    On long-form projects like ebooks and white papers, I typically start with an outline. This is a rough and ready draft, and its main purpose is to make sure you're happy with the direction before we're in too deep. 

    For shorter tasks like blog posts — and on projects where the scope is clear — I'll typically get straight to work on a full, polished draft. 

    Meanwhile, you can cross other important tasks off your to-do list. 

    Or jet off to the tropics and kick back with a few cocktails. 

    Cool, right?

  • Aaaand we're live!

    Phase 3

    This is not a drill. 

    The drafts have hit your inbox. It's time for you to take a look and send me your feedback. 

    Because we put in a lot of work upfront — a solid brief and, depending on the project, an outline — there shouldn't be a lot of feedback to work through. 

    That said, we may need to have a further chat, after which I'll go through your comments and rework the copy into a final draft. 

    With that sorted, you take another look, I'll make any last minute tweaks, and that's it. 

    Your copy's ready to go out into the wild. 

  • André’s knowledge of the payments industry meant I could trust his writing

    He always delivered to brief and on time, and his writing was fluid, engaging, and based in solid research.

    Christine de León

    former Head of Content, Paysafe

    Headshot of Christine de León.
  • Working with André is an absolute pleasure.

    I highly recommend hiring him as your copywriter. He will not disappoint.