What I do
From £2,500 + VAT
Whether you’re building your first website or refreshing your copy, I’ll make sure your words are spiffy and on brand.
From £500 + VAT
Educate, inform, and inspire potential customers... and give your website more good, old-fashioned SEO juice.
From £650 + VAT
Actions speak louder than words. Prove your value by showing exactly how you’ve helped past customers succeed.
From £3,500 + VAT
Thoroughly researched, engaging long-form content that showcases your expertise and brings in leads.
André is a dream to work with.
Not only is he a creditable fintech writer, he is a team player and is always there to brainstorm, bounce ideas off with, and share his advice... He knows his craft and you can trust he'll deliver.
How it works
It all starts with a thorough brief.
Once we've sorted the contract, deposit payment, and other boring (but necessary) bits, I'll send over a discovery questionnaire. This helps me understand who you are, what you do, and how you make your customers' lives better.
Depending on the project, I'll also need some additional background.
For websites, I'll typically ask for:
A basic wireframe
Client testimonials (if you don't have any, I can help you source them)
Buyer personas and other useful materials, such as brochures or research reports
For blog posts, white papers, and other marketing literature, I'll send you a briefing template. Depending on the project and topic, I may also want to interview one or more subject-matter experts.
And now for the fun part.
I've gone through the background materials, carried out some additional research, and interviewed your subject-matter experts.
It's time for me to put fingers to keyboard.
On long-form projects like ebooks and white papers, I typically start with an outline. This is a rough and ready draft, and its main purpose is to make sure you're happy with the direction before we're in too deep.
For shorter tasks like blog posts — and on projects where the scope is clear — I'll typically get straight to work on a full, polished draft.
Meanwhile, you can cross other important tasks off your to-do list.
Or jet off to the tropics and kick back with a few cocktails.
This is not a drill.
The drafts have hit your inbox. It's time for you to take a look and send me your feedback.
Because we put in a lot of work upfront — a solid brief and, depending on the project, an outline — there shouldn't be a lot of feedback to work through.
That said, we may need to have a further chat, after which I'll go through your comments and rework the copy into a final draft.
With that sorted, you take another look, I'll make any last minute tweaks, and that's it.
Your copy's ready to go out into the wild.
André’s knowledge of the payments industry meant I could trust his writing
He always delivered to brief and on time, and his writing was fluid, engaging, and based in solid research.
Working with André is an absolute pleasure.
I highly recommend hiring him as your copywriter. He will not disappoint.