Maverick musings


Random thoughts and practical tips on copywriting, fintech, and freelancing.

  • Case Study: How repurposing a podcast generated a year's worth of content

  • The 5 non-negotiables of standout fintech thought-leadership content

  • 3 Prompts to help you nail your blog post intro (with examples)

  • 4 Content Marketing Lessons I've Learned From My Cat

  • 3 Ways To Come Up With More Blog Ideas Than You Can Handle

  • Why #teamfollowback Won’t Work For Your Business

  • Waste not want not: why you should repurpose your content (and how to do it)

  • 5 Types of Blog Post That Get Results

  • How To Use Buyer Personas To Create Valuable Content